Everyone Wants Organic or Free Traffic

Everyone wants "organic" or "free" traffic, but it is a full time job to try to keep on top of the search engines changing rules. Instead, if you build a good content-rich site, you will get traffic which helps for ranking at the same time. 

1. Use Pay-Per-Click (PPC) - Get traffic in an hour with PPC. Google and Overture (now Yahoo). Do not bother with others until you make these two works. The key to know your visitor value, bid on hundreds of key words and phrases and split test your ads and track each keyword, phrase or ad separately 

2. Distribute Your Content . Distribute your content for other webmasters to use on their sites as long as they keep the link back to you in a "resource box" at the end of each article. Distribute your articles through article directories, ezines, and distribution services. The key to make this work is valuable content. 

3. Submit Press Releases - submit electronic press releases frequently with news for interest to the media and your targeted market. Since press releases with news, if they get picked up, you may get hundreds of links back to your site at this way. Key to make this work: write 300 - 500 word releases, include link back to you and written and distributed by experts who know how to optimize each release for key words (not typical PR firms). 

 4. Set up a Blog with RSS - to be effective, blogs must have frequently updated content. Basically your information helpful for your customers, not sales pitches. Do not do it unless you can commit at the mean time. Seth Godin says the keys for successful Blog are: Candor, Urgency, Timeliness, Pithiness (short & to the point), and Controversy. The key to making this work is make it interesting for your visitors, submit to Blog directories, ping the search engines when you post and distribute your content with RSS. 

  

5. Get One-Way Incoming Links - All the previous tips will create incoming one-way links but you can also buy links from other sites from text link brokers. Do not do reciprocal linking, it is dead. Make sure that you get links from pages with a Google Page Rank higher than "0". May be a site Google rates as "0" because they are penalizing it for few reasons. If you link to it, you will get penalized too. 

The key for making this work: Make sure links have your keywords in the anchor text and they are text, not graphical links, also from other relevant sites, not link farms or FFA (Free for All) sites. The ideal links are from relevant pages without many other links. 

6. Give Other Sites Your Testimonial - let them publish it on their web site as long as they link back to you. it can get a one-way link from a site ,keep it short and to the point. 

7. Email Promotions - Advertise in Ezines, place ads in someone else's email newsletters that reach your target market. The key to make this work: track everything carefully. 

8. Joint Ventures - Get promoted to your JV partner's customer database by your JV partner. John Reese sold over $1 Million of his information product in 24 hours exclusively by using joint venture promotions from his partners sending his offer to their customer lists. He paid his partners commissions on sales. The key to make this work: know your visitor value and have tested and proven sales page that converts well BEFORE you contact JV prospects. 

9. Get Affiliates – product selling offers for commission to affiliates to sell for you. Each affiliate's link to your sales letter conversion page will bring traffic and a better search engine rank too. The key to making this work is to make it financially attractive to your affiliates and give them everything they need to promote your product or service. Make it brain dead easy for them to do. 

   

10. Buy Other Web Sites - Find web sites that already have high ranking on your keywords and verify their traffic with the site owner and independent tools. Make sure you have ownership of the domain - you can let them still use their content elsewhere. Check deleted domains.com to see which domains you can register for few dollars and their owners have let expire. The key to making this work: Check Google page rank, Alexa rank and the number of back links for any site before you buy a web site.